“Tristen and Beacon helped us connect with the exact prospects we’d been trying to reach for years.”

— Trevor Dudeck, Chief Executive Officer

Lemonade

A Digital Branding Agency

The team faced challenges building a scalable outbound system, consistently reaching ideal prospects, and reactivating “best fit” prospects in the pipeline.

Challenge

Faced limitations scaling beyond warm introductions with outbound efforts. Re-engaging past opportunities also proved difficult, as older conversations faded without clear next steps.

Solution

Content Campaigns

  • 3 tested strategies across 4 campaigns

  • Built predictable, repeatable revenue

Incentives

  • Creative giveaways (like YETI gear)

Lead with story. Close with strategy. Their audience craved connection, not canned messaging. Every inch of real-estate in projected cold email outreach needed to pull them closer, and keep them hooked. A targeted, tested, and tailored approach so prospects felt seen, not sold to.

Omni-Channel

  • Beacon executed multi-touch campaigns

  • Supported Lemonade’s limited bandwidth

Events

  • Pre/post-event outreach structures & follow-ups

Leads

33%+ higher conversion rates.

Results

Persistence

Improved funnel consistency

Evidence

Sparked conversations with global brands

Relationships

4 Fortune 500 companies secured as SQLs